Online Betting Super Bowl
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Online sports betting data from GeoComply shows more than triple the action on Super Bowl weekend compared to last year.
For many years, real money Super Bowl betting was confined to sportsbooks or it was done illegally, even as the game’s popularity continued to grow. Now, with the prevalence of Super Bowl betting online via sports betting websites, the process is much easier and safer for all bettors. To further the intrigue the Super Bowl in Tampa Bay will be the First time a Super Bowl host city will have a team playing in the Super Bowl. The Super Bowl is the most popular sports betting event in the U.S, with over $100 million bet.
Online transactions topped 32 million over Saturday and Sunday, up 236% from 9.5 million in 2020. That figure includes all legal online sports betting markets, of which there were an additional seven this year:
- Colorado
- Illinois
- Michigan
- Montana (on-site mobile only)
- Tennessee
- Virginia
- Washington DC
| State | 2021 Super Bowl | 2020 Super Bowl | 2021 Conference Championship | % change vs. 2020 Super Bowl | % change vs. 2021 Championship |
|---|---|---|---|---|---|
| All states Saturday | 12,008,748 | 3,866,304 | 11,613,938 | 211% | 3% |
| All states Sunday | 20,024,989 | 5,655,589 | 18,502,941 | 254% | 8% |
| All states total | 32,033,737 | 9,521,893 | 30,116,879 | 236% | 6% |
Further breaking down the data shows growth in three of the top US sports betting jurisdictions and a surprising leader for most online transactions: Pennsylvania.
Note that this data likely would have been higher without reported outages from multiple sportsbooks across multiple states before and during the Super Bowl.
Super Bowl betting data by jurisdiction
The GeoComply data only tracked three states specifically, for the purpose of an apples-to-apples comparison: Indiana,New Jersey and Pennsylvania.
Online Betting On Super Bowl
The NJ sports betting market is the only one that’s had mobile sports betting for three Super Bowls. Pennsylvania launched mobile in mid-2019 while sports betting in Indianalaunched that October, making this their second Super Bowl each.
NJ easily led both in transactions last year, but slipped to second-best this year:
| State | 2021 Super Bowl | 2020 Super Bowl | 2021 Conference Championship | % change vs. 2020 Super Bowl | % change vs. 2021 Conference Championship |
|---|---|---|---|---|---|
| NJ Saturday | 2,396,677 | 1,694,341 | 2,324,031 | 41% | 3% |
| NJ Sunday | 3,912,685 | 2,547,575 | 3,623,073 | 54% | 8% |
| NJ Total | 6,309,362 | 4,241,916 | 5,947,104 | 49% | 6% |
| PA Saturday | 2,403,989 | 1,209,992 | 2,309,990 | 99% | 4% |
| PA Sunday | 3,992,490 | 1,730,605 | 3,659,509 | 131% | 9% |
| PA Total | 6,396,479 | 2,940,597 | 5,969,499 | 118% | 7% |
| IN Saturday | 781,409 | 567,073 | 760,320 | 38% | 3% |
| IN Sunday | 1,386,561 | 750,152 | 1,322,168 | 85% | 5% |
| IN Total | 2,167,970 | 1,317,225 | 2,082,488 | 65% | 4% |
| Saturday Total | 5,582,075 | 3,471,406 | 5,394,341 | 61% | 3% |
| Sunday Total | 9,291,736 | 5,028,332 | 8,604,750 | 85% | 8% |
| Weekend Total | 14,873,811 | 8,499,738 | 13,999,091 | 75% | 6% |
Activity from ‘other’ legal states skyrockets
Las Vegas Super Bowl Odds
While the above table shows growth in some of the most active mature states, the next dataset shows just how explosive US sports betting growth is elsewhere:
| State | 2021 Super Bowl | 2020 Super Bowl | 2021 Conference Championship | % change vs. 2020 Super Bowl | % change vs. 2021 Conference Championship |
|---|---|---|---|---|---|
| All Others Saturday | 6,426,673 | 394,898 | 6,219,597 | 1527% | 3% |
| All Others Sunday | 10,733,253 | 627,257 | 9,898,191 | 1611% | 8% |
| All Others Total | 17,159,926 | 1,022,155 | 16,117,788 | 1579% | 6% |
Along with those new markets noted above, the “all other states” segment included six that accepted online bets in 2020:
Bet On The Super Bowl
- Iowa
- Nevada
- New Hampshire
- Oregon
- Rhode Island
- West Virginia
How much was bet on Super Bowl 55?
The biggest question everyone wants to know now is just how much was legally bet on Super Bowl LV. PlayUSA forecasts $500 million in legal Super Bowl bets, up from about $300 million last year.
While some states will issue releases this week, we won’t have a true total until potentially late April.
Blame that delay in part on the Illinois sports betting market. The state doesn’t require sportsbooks to report their results until the end of the following month. That means those sportsbooks don’t have to let regulators know what the February totals were until the end of March.
Illinois could surprise everyone with a special release, of course. That would put the pressure on Indiana, which didn’t report Super Bowl totals until its full February report was published in mid-March.